Talking with a client this week, we noticed that the client has a long history of work and their service is a recurring service. So we developed a plan to revitalize the client’s contact list. From our experience, we have gotten over 20 thousand in uncollected business within 1 week from a contact list for a gym. Even if your business does not provide recurring business, there is a significant amount of wealth from revisiting your past business by pushing for referrals.
So in today’s blog we will describe 3 ways to re-spark your connections with your previous clients if you are not already doing so.
One of the oldest digital solutions to stay in touch with your clients is using email blasts for promotions or new deals. This method can be fully automated and is much less intrusive than most methods. Services such as MailChimp, ActiveCampaign, and GetResponse are great tools to set up scheduled email campaigns to get in touch with your clients again. Simply set up campaigns with your contact list and schedule the dates. However, just a protip before going into this method, make sure the email you are using is not the primary domain you would rely on for business. This is because with enough spam reports and email bounces, your email domains could possibly be flagged as spam, thus losing its credibility forever. Before sending to your customer contacts, we suggest running the emails through an email verification just in case some clients have deleted their domains which could ruin your deliverability.
Texts are a more direct method and can be more personable than emails. Sending text blasts also promotes a more immediate response from the customer and also promotes friendly connections. We strongly recommend using this method for rarer promotions and do not spam with high frequency. Messages should be conversational and with good reason. See this blog from simpletexting to learn more. Other sms services we recommend are eztexting and twilio.
The most personable and intimate promotional method besides calling or visiting your past clients would be the ringless voice drop method. This method allows you to leave voicemails in voicemail boxes without the phone ever ringing. With a voice behind the message, additional dimensions are added to the promotion and are much more personable. Craft a welcoming and direct message to your customer to boost your call back frequency. But keep in mind that ringless voicemails are treated the same as phone calls. Double check the numbers to ensure that the numbers are not listed on the do not call list before leaving a voicemail!
Learn more about ringless voice drop here:
https://salespype.com/the-ultimate-guide-to-ringless-voicemail-marketing/
At LSL, we utilize these three core methods to spark interest with past business once again, in addition to other methods.
Contact us now if you think this is something worth looking into for your business or your business has not had the success you were hoping to achieve from similar methods. Oftentimes it is the method used or the copy writing, so give us a shout and let us see what are the most effective ways to collect missed opportunities that have been waiting for you to take!
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