What is SEO?

SEO, also known as search engine optimization, is the process of establishing and optimizing the presence of your online real estate so that search engines will rank your website higher than others, depending on keywords. The goal is to generate organic traffic to the website. However, SEO services can be costly and take time to see the increase in traffic. On average it takes months for google to reflect the new optimization changes. So it is important to first ask yourself, how do I plan to use your online real estate?

After learning about SEO, most would think that it would be a necessity for every website. After all, every website is only made for others to visit. But contrary to that belief, there are many exceptions when considering what search engine optimization does. For example, if the website was only made for a one-time promotional event. In this case, even after months of ranking for the interested keywords, the site will no longer be valid after the event. An advertising campaign to generate traffic to the website will be a much better suited way to spend the capital. 

So when thinking about a search engine optimization, make sure to analyze it as a long term investment. Ask questions like:

Using one or two words, what is a key product or service I provide?

What is my unique niche within my service?

What is my company known for?

How often do my products or service categories change?

Is brand building important for my website? (How often are recurring customers?)

Once these questions have been answered, you will have a general idea of what your keywords will be. However, if these questions are difficult to answer, you may need to rethink if search engine optimization is a cost effective investment to generate traffic to your website. 

At Local Spear Leads, we believe in having clear 1 to 1 communication and determining the most cost efficient method to generate leads for our clients. If you would like to learn more about this topic or would like to see how your keywords are compared to your competitors, contact us now and let’s see if SEO is suitable for you!

Alexander Li

Every Lead with Spear Precision