What Do You Think Google Wants? SEO Game Theory Between Mentor and Student
Think What Would Google Want To See.
Happy Friday everyone!
I had a conversation with my mentor the other day and we discussed the general topic of game theory and Google. I thought it would be an interesting topic to create new thoughts and give our audience a better understanding of
how SEO operates on a fundamental level. Even though the google ranking algorithm is never disclosed, we know that over all the thousands of ranking factors from google, the number one ranking factor is content. But how do we know this and what kind of content ranks best?
Not to go too deeply into game theory, I want you to imagine if you are in the position of Google. What are your primary deliverables for someone who is using your service? When a searcher is searching for a specific phrase or word, I think we would all unanimously agree that google is incentivized to deliver the most relevant content that is closely associated with the search term to ensure customer satisfaction. They are incentivized to do this so satisfied searchers will continue to use google and continue visiting their platform. So in a way, anyone associated with an online space with authority to change or add content is an "employee" Google. We all deliver some kind of content to the searchers, so in short, we are all search results.
Now, the key is to determine what kind of content Google likes the most. Because if you can determine what kind of content Google is in favor of, the better you will be served to the searchers. With confidence, my mentor and I believe new and interesting content would be the most sought after for any search engine. With new and consistent content, they will take notice from each web index with their crawl bots. As you build on more and more unique content, search engines will start to categorize you in a bracket similar to that of a thought leader position, ranking your site in high positions to encourage you to continue creating new content. Of course assuming your new content is still relevant to the searches.
An interesting example my mentor used was the popularity comparisons of Connor McGreggor and Mr.Beast. Using Google keyword trends, you can see that the two celebrities have very different types of search trends. Connor’s trends are in big spikes before his matches, while Mr.Beast’s are more consistent in predictable waves before his new videos are released. This comparison may not be relevant to searches, but with certain topics it could be interesting to bring up, such as topics about modern fame or “Youtube career vs Athletic Career”.
So next time when you are considering adding more content to your website, spend a few minutes to think about what the search engine would like to see. What is something they may not expect and the audience might also find interesting.
At local spear leads, we provide keyword targeted content creation services that add unique and consistent content to your website. For more information and to rank your online real estate,
contact us now to find out more!
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